Farmers Market Promotion Program

Program Purpose

The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products by developing, coordinating, expanding, and providing outreach, training, and technical assistance to domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, online sales or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant and direct producer-to-institutional marketing) market opportunities. FMPP is part of the Local Agriculture Market Program (LAMP).

The FY 2024 grant application period is open through May 14, 2024.

Project Types 

FMPP offers four types of projects, 36-month Capacity Building, 36-month Community Development Training and Technical Assistance, 24-month Turnkey Marketing and Promotion, and 24-month Turnkey Recruitment and Training. Capacity Building projects range from $50,000 to $250,000, while Community Development Training and Technical Assistance projects range from $100,000 to $500,000. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging from $50,000 and $100,000.


All applicants must be domestic entities owned, operated, and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include:

  • Agricultural businesses and cooperatives.
  • Community Supported Agriculture (CSA) networks and associations.
  • Food councils.
  • Economic development corporations.
  • Local governments.
  • Nonprofit and public benefit corporations.
  • Producer networks or associations.
  • Regional farmers’ market authorities.
  • Tribal governments.

Cost Sharing or Matching

The program requires cash-only matching fund contributions in an amount equal to 25 percent of the total Federal portion of the grant.

Funded Projects

For more information, go to the FMPP Awarded Grants webpage.

Additional Information