The beef R&P program operates as the Cattlemen's Beef Promotion and Research Board. The program's goal is to maintain and expand domestic and foreign markets and uses for beef and beef products. The program is funded by a mandatory assessment of $1 per head collected each time cattle are sold. Imported cattle, beef, and beef products have a comparable assessment.
These assessments, about $77 million annually, fund the Cattlemen's Beef Promotion and Research Board, which runs the industry’s research and promotion activities under AMS oversight. From 2014 through 2018, the Beef R&P Program has enhanced the demand for beef at an estimated rate of return of $11.91 for every assessment dollar invested in the program, according to the latest economic evaluation.
The program was created and is administered under the authority of the Beef Promotion and Research Act of 1985 (pdf). It became effective on July 18, 1986, when the Beef Promotion and Research Order (pdf) was issued. Assessments began on October 1, 1986.
The Cattlemen's Beef Promotion and Research Board has 99 members representing 35 States and 4 geographical units, with 1 additional unit representing importers. Each year, the Secretary appoints one-third of all Board members from cattle producers and importers nominated by eligible organizations.
AMS Policy on Board Diversity: AMS policy is that the diversity of the board should reflect the diversity of their industries in experience of members, methods of production and distribution, marketing strategies, and other distinguishing factors that will bring different perspectives and ideas to the table. When submitting nominations, the industry must consider the diversity of the population served and the knowledge, skills, and abilities of the members to serve a diverse population.
- Form LPS-25 - Application for Certification of Organization or Association
- Certification of Non-Producer Status form
- Conflict of Interest Statement
- Form LPS 26 - Nomination of Producers for Appointment to the Beef Board
- LPS 26 - 1- Nomination of Importers for Appointment to the Beef Board
- Monthly Report and Remittance for All Cattle Purchased or Marketed form
- Beef Board AD-755 Form—Advisory Committee Membership Background Information
- Beef Nominee's Agreement to Serve Form
2020 Petition for Referendum on the Beef Promotion and Research Order
On July 2, 2020, AMS received notification that a petition was initiated requesting a referendum on the termination of the Beef Promotion and Research Order. Petitioners will have from July 2, 2020, to July 2, 2021, to gather signatures which then must be submitted to AMS by August 1, 2021, for validation. The Beef Promotion and Research Act of 1985 requires a representative group comprising of 10 percent or more of the number of cattle producers to petition the Secretary of Agriculture for a referendum. The 2017 Census of Agriculture estimates that there were 882,692 farms with cattle and calves in the United States; therefore, 88,269 valid signatures are needed for the Secretary of Agriculture to determine whether a referendum would take place.
- Letter to Petitioners (pdf)
- Guidelines to Petition the Secretary of Agriculture for a Referendum on the Beef Promotion and Research Order (pdf)
- Frequently Asked Questions Regarding the Beef Checkoff Program Petition Process
Organic Assessment Exemption
R&P programs allow persons that produce, handle, market, process, manufacture, feed or import “organic” and “100 percent organic” products to be exempt from paying assessments regardless of whether they are a “split” operation.
Changes to Beef and Soybean Checkoff Programs
On May 13, 2019, AMS published a final rule to change the beef and soybean checkoff programs that will allow producers, under certain circumstances, to request that their assessments paid to a qualified state board or council be redirected to the national program.
- Notice to Trade
- Final Rule
- QSBC-1 - (Fillable) CBB Producer Redirection of Checkoff Assessments Form (pdf)
- Frequently Asked Questions (pdf)
Mailing Address & Fax Number
USDA, AMS, LP, RPD
1400 Independence Avenue, SW.
STOP 0251 Room 2610-S
Washington, DC 20250-0251
Fax (202) 720-1125
USDA Oversight Contact
Kahl Sesker, Agricultural Marketing Specialist (oversees Cattlemen’s Beef Promotion and Research Board)