National Potato Promotion Board

The potato R&P program operates as the United States Potato Board.  The program's purpose is to maintain and expand existing markets and develop new markets for potatoes and potato products.  The program is administered under AMS oversight by the United States Potato Board, which is composed of potato producers and importers nominated by their peers and appointed by the Secretary of Agriculture.

The board conducts market research and development projects, promotion, and related activities.  The activities are funded by an assessment of 3 cents per hundredweight (cwt.) on potatoes produced in and imported into the United States.  Producers of less than 5 acres of potatoes are exempt from assessment.  The U.S. Department of Homeland Security’s Customs and Border Protection collects assessments on imported tablestock and seed potatoes and potato products. The Board reimburses the Federal government for program administration costs.

On March 9, 1972, the Potato Research and Promotion Plan became effective, creating the program under the authority of the Potato Research and Promotion Act (pdf).

Organizational Structure

The 92 member Board is composed of 87 producers, 4 importers, and 1 public member.  Each State is entitled to at least one member.  States are entitled to additional members if annual State production exceeds 5 million cwt. of potatoes.  Up to five importer members may be on the Board, one member for each 5 million cwt. of imported tablestock and seed potatoes and potato products.  The public member is nominated by the Board.

The Board’s Administrative Committee manages the Board's activities on a day-to-day basis.  It consists of 40 Board members: the 11 Executive Committee members, 1 importer, 1 public member, and 27 members from each of 6 districts, according to each district's production share.

The Board has 23 full-time employees located in Denver, Colorado.  You can access a listing of current Board members and alternates on the National Potato Promotion Board.

AMS Policy on Board Diversity:   AMS policy is that the diversity of the board should reflect the diversity of their industries in experience of members, methods of production and distribution, marketing strategies, and other distinguishing factors that will bring different perspectives and ideas to the table. When submitting nominations, the industry must consider the diversity of the population served and the knowledge, skills, and abilities of the members to serve a diverse population.

Visit the National Potato Promotion Board's website > 

Organic Assessment Exemption

R&P programs allow persons that produce, handle, market, process, manufacture, feed or import “organic” and “100 percent organic” products to be exempt from paying assessments regardless of whether they are a “split” operation.