Results of Dot Survey USDA Outdoor Farmers Market

September 13, 2011
Author: 
Edward Ragland, USDA Economist
This report presents an analysis of responses obtained from visitors to the United States Department of Agriculture (USDA) outdoor farmers market at 12th and Independence Avenue, SW, in Washington, D.C. during two market days, September 10 and 17, 2010. The Rapid Market Assessment, also known as the dot survey, was carried out to assess the composition and shopping habits of the market’s customer base so the managers of the market could better understand:
  • Who attends the market
  • What services and amenities customers most enjoy at the market
  • What impact the market’s operation has had on their customers’ purchasing patterns and consumption decisions