Impacts of Relationship Based Online Marketing and Social Media Use on Community Supported Agricultural CSA Programs

This report will answer the following questions:
  • How do the aspects of CSA models relate to CSA outcomes?
    • Approach
    • Relational practices
    • Logistical arrangements
  • How do the aspects of social media relate to CSA outcomes?
    • Technology
    • Relational capabilities
    • Transactional capabilities
  • How do the aspects of CSAs and social media interact?
Publication Date
Author
Brian Butler, University of MD; Cathy Ridings, Lehigh University; Zach Zachariah, Lehigh University
File Uploads
Impacts of Relationship Based Online Marketing and Social Media Use on Community Supported Agricultural CSA Programs.pdf
Contact

Public Affairs Office

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PA@usda.gov
202-720-8998