What are Marketing Orders?
Marketing orders are industry-driven programs that help fruit, vegetable, and specialty crop producers and handlers achieve marketing success. By working together, industry members leverage their own funds to design and execute programs that they would not be able to do as individuals. These programs operate on the local to regional scale to:
- Provide a comprehensive set of tools to build markets
- Drive increased demand by consumers
- Improve returns to producers
Marketing orders are approved by producers and regulate handlers to assure compliance with all requirements. USDA’s Agricultural Marketing Service (AMS) currently administers fruit, vegetable, and specialty crop (FVSC) marketing orders, each custom tailored to address the needs of their respective industries.