Food Value Chains: Creating Shared Value To Enhance Marketing Success

Food Value Chains (pdf)

A new business strategy is beginning to pop up in the agricultural and food sectors. Known as food value chains, these arrangements transform the traditional competitive seller/buyer relationships to a collaborative approach. Transparency, working together, and providing fair returns to all partners under shared environmental or social values are hallmarks of food value chains. This business arrangement appeals to a growing number of today’s consumers who want to know the story behind their food and want to support businesses with a social consciousness. Responding to the needs of these customers through strategic collaboration creates greater efficiency and profitability among food producers and distributors. It also translates to customer satisfaction.