Marketing Analysis & Reporting Services (MARS) - Help Map the Future of Market News

The Agricultural Marketing Service (AMS) Market News (MN) is looking for your help in improving Market News. AMS is developing the Market Analysis & Reporting Services (MARS), a new data management system that will improve the flow of Market News data from sources, to USDA analysts, and to the public, while expanding Market News data collection and distribution into remote locations.

MARS will combine all Market News reporting functions into a single, standardized user-managed platform. This system will include new functionality to improve data quality, dynamic data collection and dissemination, additional descriptive statistics, automated data transfers, additional qualitative data, and consumable digital data sets for public users.

This webinar is a first step in establishing focus groups to provide input to AMS on the Agency’s plans to improve public facing data presence of Market News and to review the capabilities of the system prior to public release.  To help you decide if you would like to be a part of a MARS Focus Group, we will cover:

  • The MARS system & how it will work?
  • How will MARS benefit the agriculture industry?
  • The role of a Focus Group participant, and
  • How to become part of a Focus Group?

Our presentation will be hosted by Joe Gaynor, Product Owner for the AMS MARS project.  For more information about MARS, please contact Joe at or Michael Gunderson at

The webinar recording is now available for your viewing.

The Agricultural Marketing Service (AMS) invites you to take part in this live, interactive webinar.  The webinar is FREE!  However, registration is required and space is limited.  At your earliest opportunity, be sure to REGISTER today using the link here

If you have any questions about the webinar or AMS, contact Jeffrey Davis at (202) 306-2673 or

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Joe Gaynor