The U.S. Department of Agriculture (USDA) Agricultural Marketing Service today announced the opening of the 2020 National Farmers Market Manager Survey. The survey, conducted by USDA’s National Agricultural Statistics Service, will estimate the number of farmers markets in the United States and share general information about market organizational characteristics, agricultural business support activities and market development activities.
NASS is mailing the survey to approximately 15,000 farmers market managers. The participants include all the active farmers market listings in the USDA Farmers Market Directory as well as additional listings gathered through research and stakeholder outreach. The survey is only available to those on the recipient list and operating in 2019.
Survey results will help the farmers market sector and policy makers better understand direct marketing opportunities, activities and challenges from a farmers market manager’s perspective.
Data gathered from the survey will be used to evaluate potential expansion opportunities, target access to nutritional foods and to market nutritional education. The data will also be used to assess community access to local and organic foods and help identify opportunities where USDA can strengthen community involvement.
As required by law, the security of participants’ data is protected and survey results shared publicly are presented in aggregate form. Personal information is never disclosed.
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