Farmers markets are an integral part of the urban/farm linkage and have continued to rise in popularity, mostly due to the growing consumer interest in obtaining fresh products directly from the farm. Farmers markets allow consumers to have access to locally grown, farm fresh produce, enables farmers the opportunity to develop a personal relationship with their customers, and cultivate consumer loyalty with the farmers who grows the produce. Direct marketing of farm products through farmers markets continues to be an important sales outlet for agricultural producers nationwide. As of mid-2009, there were 5,274 farmers markets operating throughout the U.S.

Radio is a fantastic way to reach wide audiences in a variety of communities. Many radio stations take on-air PSAs as part of their regular programming and run them for free. In celebration of 2010 National Farmers Market Week (August 1-7, 2010), the following public service announcements (PSAs) for radio are available for public use in promoting your farmers market and National Farmers Market Week. You can use the PSA “as is,” or as a sample to develop your own script and make your own market specific PSA.