Farmers Markets and Direct-to-Consumer Marketing

Farmers markets are an integral part of the urban/farm linkage and have continued to rise in popularity, mostly due to the growing consumer interest in obtaining fresh products directly from the farm. Farmers markets allow consumers to have access to locally grown, farm fresh produce, enables farmers the opportunity to develop a personal relationship with their customers, and cultivate consumer loyalty with the farmers who grows the produce.

Direct marketing of farm products through farmers markets continues to be an important sales outlet for agricultural producers nationwide. As of National Farmers Market Week (pdf), (the first full week in August), there were 8,764 farmers markets listed in USDA’s National Farmers Market Directory.

USDA Farmers Market

Now in its 24th year, USDA’s farmers market is a living demonstration of USDA’s dedication to supporting local and regional food systems and increasing consumer access to fresh, healthy foods in our community.

Local Food Directories

USDA's Local Food Directories help you locate farmers markets, on-farm markets, Community Supported Agriculture, and food hubs. The directories are managed and operated by the Agricultural Marketing Service (AMS), a USDA agency with the core mission of facilitating the fair and efficient marketing of U.S. agricultural products.