Mindee Jeffery

Good Earth Natural Foods, Marin County, CA
Retailer
January 2020 - January 2025

Mindee Jeffery spent 15 years educating staff, customers, and vendors on the importance and benefits of organic certification at Good Earth Natural Foods in Marin County, California. She was pivotal to the process of evolving food standards for Good Earth. During that time, she was active and influential in the Independent Natural Food Retailers Association (INFRA). She delivered presentations on organic fundamentals, labeling attribute systems and developments in GMO technology to retailers from all over the country at INFRA’s annual conferences.

Mindee Jeffery represented Retailers to the California Organic Products Advisory Committee (COPAC) for five years. During her tenure as the Chairperson, Mindee Jeffery worked with the California Department of Food and Agriculture to re-imagine COPAC’s relationship to the State Organic Program, brought about by significant change to the regulatory framework.

Over the past couple of years, Mindee worked directly with INFRA and Eastside Food Co-op in Minneapolis, Minnesota, gaining perspective on the natural foods retail business landscape. Mindee has returned to Good Earth and is currently working as the Organic Activism and Education Coordinator. She also manages a joint venture compost program for Good Earth and Tara Firma Farms.

Mindee Jeffery graduated from Sonoma State University with a degree in Literature with an emphasis in Critical Theory. She spent many years in the San Geronimo Valley coaching young women's basketball teams.