ORLANDO Shipping Point Prices as of 09-FEB-2012                                 
                                                                                
Provided by:  Fruit and Vegetable Market News,                                  
Federal - State Market News Service, USDA.                                      
                                                                                
Phone:  (407) 365-8813     Fax:  (407) 365-9706                                 
                                                                                
Prices represent open (spot) market sales by first handlers on product of       
generally good quality and condition unless otherwise stated and may include    
promotional allowances or other incentives.  No consideration is given to       
after-sale adjustments unless otherwise stated.  Brokerage fees paid by the     
shipper are included in the price reported. Delivered Sales, Shipping Point     
Basis excludes all charges for freight.                                         
                                                                                

OR_FV 110                                                                       
                                                                                
 
Plant City, FL       Fair             57- 78F
                                                                                
                                                                                
                                                                                
                                                                                

CENTRAL FLORIDA                                                                
                                                                               
Sales F.O.B. Shipping Point and/or Delivered Sales, Shipping Point Basis       
                                                                               
BERRIES                                                                        
2011 Season                                                                    
---STRAWBERRIES: DEMAND FAIRLY GOOD. MARKET ABOUT STEADY. Includes palletizing 
and precooling. flats 8 1-lb containers with lids med-lge 7.90-10.90 mostly    
7.90-8.90 occas lower previous commitments higher