MD_DA431 DA MD DA431 BUTTER - CENTRAL MADISON, WI. November 18, 2009 (REPORT 46) CENTRAL BUTTER: The CME cash butter price has held steady for the past week at $1.5250, the highest thus far this year and comparable to $1.6250 last year. A year ago at this time, the cash price started a steady decline until mid December when the price bottomed out at $1.1100. Currently, churning activity in the Central part of the country is seasonally active and dependent on cream availability. Class II demand has been active over the past few weeks as production of cream based holiday items is strong. Shipments of Class II items and butter are now basically over for the Thanksgiving holiday with manufacturers and handlers now looking toward the yearend holiday period. Retail orders have slowed somewhat as retailers take a short break to see how Thanksgiving sales have cleared supplies before reordering. As has been occurring in recent weeks, additional retail promotions are appearing in print. Local, store brands, have been featured at $0.9800 per pound with others slightly higher and name brands are featured under $2.00 per pound. Food service buyers continue to exercise caution with their orders as traffic through restaurants and food service outlets is increasing, but is often lighter than desired. Spot bulk butter prices range from 2 - 4 cents over various pricing basis and averages per pound. 1500C steve Schneeberger (608)250-3204