From: ahunka_cetan@yahoo.com Sent: Thursday, August 03, 2006 12:09 AM To: MarketingClaim Subject: Please Adopt a Strong Standard for Grass-Fed Meat and Milk/Dairy Products! Chief - Standardization Branch, AMS, USDA - Martin E. O'Connor Agricultural Marketing Service, U.S. Department of Agriculture Room 2607-S, 1400 Independence Avenue SW Washington, DC 20250-0254 Dear Chief O'Connor, I am writing to express my support for the proposed USDA grass-fed meat label and to urge you to clarify the proposed rule to prevent meat from grain-fed animals from being erroneously labeled as grass-fed. In particular, I applaud the USDA for proposing that an animal's diet must be 99 percent grass or forage based in order to be marketed as grass-fed. This strict standard will ensure consumer confidence in the grass-fed label; help farmers who raise animals on grass distinguish their products in the marketplace from meat from animals raised on grain diets; and help protect the environment and human health. In addition, the inclusion of Milk and Dairy Products should be considered for incorporation. As dairy products are heavily promoted dietary requirements for our young individuals good growth and well being, it is imperative to incorporate the highest standards of integrity and quality in these products as well. I am concerned that ambiguous language in the proposed rule could allow meat/dairy products from animals that are fed large quantities of corn and other grains to still be labeled grass-fed. In the USDA's description of what can be fed to weaned "grass-fed" animals, forage--typically defined as grass, legumes, and other plant material--includes "grain in the immature stage." I strongly encourage the USDA to clarify the meaning of immature grain to maintain the integrity of the grass-fed label. Finally, I urge the USDA to quickly issue the "free-range/pasture-raised" label with the "grass-fed" label. These two labels will work in tandem to avert confusion about these two similar but distinct production claims. In all fairness, accurate labeling is important. If consumers pay higher prices for that which they believe to be more beneficial environmentally and health wise then, they should be able to do so with confidence in these 'safe guards' equated with 'labeling' standards. Failure to impose heavy fines upon fraudulent 'claims' of aforementioned 'integrity' would implicate significant error in the USDA standardization process itself. To maintain credibility, frequent verification of these high standards needs to be maintained. If necessary, hirer more personnel to get the job done correctly. Really impose and collect upon fines for any breaking faith in the pledge to produce quality product for the consumer. Direct. Simple. No games. Your time in consideration of this matter is most appreciated. Sincerely, Linda Brinkmeyer 322 W 600 N Lake Village, Indiana 46349-9230