From: pilates@dharmaspace.com
Sent: Wednesday, August 02, 2006 4:44 PM
To: MarketingClaim
Cc: becky@herbertfamilyorganicfarm.com%inter2



To Whom it may concern,


We are what we eat.  Plain and simple.
Since agri-businesses such as ConAgra and Monsanto have efficiently wiped
ethics, health and trust away from the western world's food industry, it has
become a challenge not unlike the Sunday New York Times to find healthy, whole
food raised by stringent ethical, moral and nutritional standards.  Finding
wholesome food should not be this hard, nor this expensive (although the latter
point is another argument altogether.)


I'd like to voice my opinion in regards to the definition of "Grass Fed".  
Semantics should not be a weapon used to hide the methods of food production. 
The term "organic" has lost much of it's inherent trust given the issue of
percentiles involved in garnering the term.  I understand the minutia of why
these percentiles came about, but that does not change the fact that the
multitudes who are under-informed of all the tiny caveats in food vernacular do
not in fact understand what they are eating.
This is an enormous problem.  This is, in truly Orwellian terms, is double
speak.  "Grass Fed" would become your little white lie, as the term "organic" is
becoming. 


I fear the dilution, and redefining of the term "grass fed".  Please allow
"grass fed" to connote:
1.  livestock allowed free range without confinement
2.  livestock fed grass... pure and simple.   Not corn silage.  Not harvested
forage.  Not various other grains that are allowed to slip under the radar due
to heartily endorsed lobbyists.


Please do not cheapen, water down, or distort the term "grass fed".  To much
depends on it.
Our health depends on it.
Our trust in you depends on it.




Thank you in advance for your time and consideration to this very important
issue. 


best regards,
Peter


Peter Lakis
Dharmaspace Pilates Center
40 1st St., 2nd Floor
San Francisco, CA 94105
415-794-4564
www.dharmaspace.com