Mission: The mission of USDA’s Agricultural Marketing Service is to facilitate the competitive and efficient marketing of agricultural products.
Vision: We envision a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer.
Values: As an agency, and as individual employees, we subscribe to the following five core values:
- Independence and Objectivity: We act independently and objectively to create trust in our programs and services for individuals and businesses
- Customer Service: We provide prompt, accurate, and technically competent services to our customers
- Accountability: We are accountable to our customers
- Honesty and Integrity: We maintain honesty and integrity in our programs and ourselves.
- Fairness: We treat everyone with fairness, dignity, and respect.