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Activity Index Measure of the absolute frequency of feature activity equal to the total number of stores for each advertised item (e.g., a retailer with 100 outlets featuring 3 items has an activity index of 300).

Includes any advertised beef cuts marketed under a corporate trademark, or under one of Meat Grading & Certification Branch's Certified Beef Programs.


Feature Rate The amount of sampled stores advertising any reported item during the current week, expressed as a percentage of the total sample.
Non Labeled / Other Beef cuts advertised without a USDA Quality Grade.
Outlets Total stores sampled.
Special Rate The percentage of sampled stores with a no-price promotion (e.g., but 1, get 1 free, etc.).


  Last Modified Date: 04/07/2011