Agricultural Marketing Service
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Retail Terminology  

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A
Activity Index Measure of the absolute frequency of feature activity equal to the total number of stores for each advertised item (e.g., a retailer with 100 outlets featuring 3 items has an activity index of 300).
   
B
Branded

Includes any advertised beef cuts marketed under a corporate trademark, or under one of Meat Grading & Certification Branch's Certified Beef Programs.

 

   
F
Feature Rate The amount of sampled stores advertising any reported item during the current week, expressed as a percentage of the total sample.
   
N
Non Labeled / Other Beef cuts advertised without a USDA Quality Grade.
   
O
Outlets Total stores sampled.
   
S
Special Rate The percentage of sampled stores with a no-price promotion (e.g., but 1, get 1 free, etc.).
   

 


 
  Last Modified Date: 04/07/2011