USDA's Annual Report to Congress on the National Dairy Promotion and Research Program
and the National Fluid Milk Processor Promotion Program includes a description of activities
for both programs. The report also includes an accounting of funds collected and spent, and an independent
analysis of the effectiveness of both programs' advertising campaigns. The enabling legislation for both programs
requires USDA to submit a report to the House Committee on Agriculture, and the Senate Committee on Agriculture,
Nutrition, and Forestry.
--View the latest Report to Congress[PDF]