The Standardization Branch's (SB) core function is to provide programs that facilitate the marketing of livestock, meat, poultry, rabbits and shell eggs. This comprehensive nationwide program establishes universally understood trade language and classification criteria for the development, field testing, implementation, and revision of U.S. Standards for grades of shell eggs, live meat animals, poultry, rabbits and the carcasses they produce. The grades (e.g., Prime, Choice, Select, U.S. Grade A) within the standards differentiate the predicted eating quality of the meat and egg products ultimately consumed and are the basis for value determinations used in marketing throughout the supply chain from producer to consumer.
The SB interacts with consumers, industry, academia, researchers, other government agencies and interested parties when developing or revising the standards or specifications to ensure their considerations are taken into account.
Standards and specifications are the foundation on which successful marketing is established.